Posted by Ronan on Feb 23, 2010 in LEAP, Limerick, startup | 0 comments
So we are approaching the end of our LEAP training - how time has flown by!
We had Dermot McConkey in a few weeks back (it’s been busy at Cauwill – so I didn’t get to blog for a while!)
To use Dermot’s phrase
People Don’t Buy Similarity, They Buy Difference
This is true – so true.
The sales training was absolutely top notch. Dermot pitched/sold some of the companies ideas/products and in some cases did a far better job than the promoter. When you hear a couple of completely different products but sold using the same formulae you begin to understand why some people are (good to) excellent salesmen and others are just not made for it at all. It’s all about finding out the difference you & your product can make for your customer. Most of the time you need to listen – not sell. When you listen to your customer listen carefully for their ‘pain’ then give them the solution to meet their needs.
The two days were immense and I am not going to blog everything about those because it would be impossible for me to convey all the information, advice and great tips Dermot shared with us.
The first day covered the dreaded cold call – he gave the group a script for the cold call – but to be honest it can be used any time you talk to a customer.
If you need some sales training .. head over to his site to get an idea of where he can help and find out where he is giving the next training session.