With a lot of things in life it takes time to get the perfect finish. Personally I spend a bit of time hunting (editing/photoshopping) images to enhance a blog entry or spend a bit of time linking to other sites just to make the post a little bit better for the reader. 

Over on the other blog I started testing apture – and I have to say I like it! I first saw it on the bbc.co.uk site and thought ‘wouldn’t it be great if I could have it on my site!?’ . Great news – you can – and for free! 

So what does it do? Once you upload your new post apture adds super rich media content with a single click to a selected word(s). Here is an example of what it can do:

Tom went to the Ting Tings concert in the RDS and took this video on his phone.

neat eh?